Welcome to The Athletics Audit
This is where I house all my writing on Track & Field and the business side of the sport. These posts focus on the structural issues, incentives, and decisions that shape how the sport runs behind the scenes.
The Sponsorship Rulebook Track Never Teaches
Most athletes are taught that medals create security. Sponsorship doesn’t work that way. Brands pay for demand, not results, which is why even a top-3 hurdler can enter a season as a free agent.
Authority Without Confidence: The Stalled Reality of Anti-Doping in World Athletics
While World Athletics sells the illusion of a perfectly clean field, its own integrity unit admits the system has stalled against sophisticated cheats. This investigation audits the data behind the "credibility gap" and the legal fragility of a monopoly built on authority without verified confidence.