Welcome to The Athletics Audit
This is where I house all my writing on Track & Field and the business side of the sport. These posts focus on the structural issues, incentives, and decisions that shape how the sport runs behind the scenes.
The Sponsorship Rulebook Track Never Teaches
Most athletes are taught that medals create security. Sponsorship doesn’t work that way. Brands pay for demand, not results, which is why even a top-3 hurdler can enter a season as a free agent.
From Bankruptcy to Backbone: Rethinking How Track and Field Scales
This article examines why Grand Slam Track (GST) 1.0 failed and lays out a blueprint for GST 2.0. It argues that instead of building another league, the sport needs an Operating System that centralizes discovery, data, and fan engagement to make track and field self-sustaining and profitable.