Capital & Incentives Diane Bonheur Capital & Incentives Diane Bonheur

How Adult Incentives Colonized TikTok

TikTok didn’t change because adults showed up. It changed because adult behavior outcompeted youth behavior once the platform became monetizable. When money, status, and performance become the incentive, “play” gets replaced by shock, oversharing, and engineered relatability, and the original culture becomes unrecognizable.

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