Capital & Incentives Diane Bonheur Capital & Incentives Diane Bonheur

How Adult Incentives Colonized TikTok

TikTok didn’t change because adults showed up. It changed because adult behavior outcompeted youth behavior once the platform became monetizable. When money, status, and performance become the incentive, “play” gets replaced by shock, oversharing, and engineered relatability, and the original culture becomes unrecognizable.

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Capital & Incentives Diane Bonheur Capital & Incentives Diane Bonheur

$800k to Zero: Why Scaling on Rented Land is a Design Failure

Hitting $800,000 in monthly sales is the dream until the platform you’re standing on pulls the plug. Most founders see account bans as "bad luck," but they are actually a structural design failure. If your revenue, customer data, and distribution live inside a black box you don't control, you aren't an owner; you’re a tenant in a walled garden. Here is why your business foundation matters more than your marketing.

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Capital & Incentives Diane Bonheur Capital & Incentives Diane Bonheur

How Structure Increases Execution Speed, Reduces Risk, and Raises Valuation

Founders often mistake chaos for hustle. This guide breaks down how weak governance creates hidden operational debt, why investors treat it as a valuation risk, and the early-stage systems every startup needs to prove execution maturity. Learn the daily patterns that signal strong governance, the predictable processes investors underwrite, and the minimum viable structure that protects your runway and increases your funding multiple.

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Capital & Incentives Diane Bonheur Capital & Incentives Diane Bonheur

The Tax You Didn’t Budget For

Every hour AEs spend on non-selling tasks costs your company money, morale, and momentum. The Friction Tax quietly bleeds runway, stalls deals, and fuels churn. Learn how Lean principles, automation, and optimized handoffs can reclaim time, protect valuation, and boost sales velocity.

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